The BC Scoop

The Latest Trends and Topics Surrounding the growing U.S. Hispanic Demographic

958 notes

Urban Outfitters Controversy Brewing As “Juan At Wal-Mart” Shirt Angers Latinos

By: Zuana Ramos

A shirt sold by Urban Outfitters is stirring controversy in the Latino community, as social networking sites buzz with debate over whether a shirt emblazoned with the Wal-Mart company logo and the nametag “Juan” reinforces ethnic stereotypes.

The yellow shirt, which was found by a Twitter user, is being sold in the Queens Center Mall store branch in New York City for $9.99.

Latino Rebels picked up the story and it soon began to generate discomfort amongst its followers — many of whom have labeled the clothing company as “racist and classist.”

Wal-Mart has been under scrutiny recently as they face allegations of bribery related to their stores in Mexico.

In an email, a spokesperson confirmed the shirt is in its inventory and being sold as part of a “one-of-a-kind vintage collection,” which it is not mass produced in-house.

Thank you for reaching out. The shirt you are referring to is part of our Urban Renewal collection, which is comprised of one-of-a-kind garments that are vintage–not newly created clothing. The shirt is part of a larger collection of vintage mechanic shirts we came across in our travels. Each shirt is one-of-a-kind with a unique name and shop patch combination. Please find below the direct link to another shirt that includes the name ‘Al’ on the name tag:

“Al” Shirt

The goal of Urban Renewal is to offer our customers unique, modern designs. You can visit the following link for further information on Urban Renewal or to view the entire collection: Urban Renewal

We completely respect our customers, and understand that the informed purchase decisions they make will ultimately determine the success or failure of any products we offer. Should you have any questions or would like further information on Urban Outfitters and/or the Urban Renewal brand, please feel free to reach out to me directly…

Although the line is being promoted as having a “unique name and shop patches, making each one a one-of-a-kind” on their website, it remains unclear is if there are other shirts that could potentially cause controversy.

It is also not the first time that Urban Outfitters has gotten into trouble for selling merchandise that can be perceived as pushing ethnic stereotypes. Last year the company had to remove a collection of products inspired by Navajo Nation art, which the tribe assured was “derogatory and scandalous.”

The company was also criticized for offering merchandise with the face of Argentinian-born guerrilla leader Ernesto ‘Che’ Guevara. Critics sustained that Guevara was responsible for the deaths of many and for helping implement communism in Cuba in 1959. The Guevara line, which used to include t-shirts, posters and books, was eliminated and is no longer available in stores.

Filed under Urban Outfitters Clothing Steretyopes Racism Latino Ethnic

  1. tselone reblogged this from thebcscoop and added:
    What do you expect, its Urban Outfitters! I’m coming out with a t-shirt that reads, “Urban Outfitters kiss my nalgas”!!!
  2. latinos-in-marketing reblogged this from livelovelatino
  3. livelovelatino reblogged this from thebcscoop
  4. norkyvixen reblogged this from future-mortician
  5. future-mortician reblogged this from stfuconservatives and added:
    Woooooow fucked up
  6. racingbackwards reblogged this from stuffrachelmightlike
  7. newzat10 reblogged this from disciplesofmalcolm
  8. knockingonheavensdoortonight reblogged this from wontbetelevised
  9. wontbetelevised reblogged this from afrafemme
  10. politiciansoc reblogged this from liberalcatlady
  11. wanderingatheist reblogged this from stfuconservatives
  12. macaroni-overlord reblogged this from positiveconnotation
  13. taylorrapido reblogged this from stfuconservatives
  14. masochisticbeaver reblogged this from bodysexgender and added:
    Urban Outfitters and American Apparel really need to knock it off.
  15. fromrusholmewithlove reblogged this from stfuconservatives
  16. bodysexgender reblogged this from quackdown and added:
    Jesus christ when will Urban Outfitters just stop :/
  17. hiddles-kun reblogged this from unbadgerr
  18. theworld-accordingtocasey reblogged this from noonaneomuhomo
  19. paafekuto reblogged this from pickherabushelofkisses
  20. pickherabushelofkisses reblogged this from les-simper
  21. killerclownsfromouterspace reblogged this from truth-has-a-liberal-bias
  22. ilackscience reblogged this from drifting-essence
  23. drifting-essence reblogged this from truth-has-a-liberal-bias
  24. les-simper reblogged this from stfuconservatives
  25. actualmenacebuckybarnes reblogged this from stfuconservatives and added:
    daniellemertina: knowledgeequalsblackpower: thebcscoop: By: Zuana Ramos A shirt sold by
  26. radioactivesoup reblogged this from stfuconservatives
  27. hivgijholigjbjl reblogged this from stfuconservatives and added:
    Okay really. Since when is “Hispanics work at Wal-Mart” a stereotype? Like be pissed at some of the shit Urban...
  28. homecomingqueen reblogged this from stfuconservatives
  29. clodhoppers reblogged this from stfuconservatives
  30. magnius159 reblogged this from thebcscoop and added:
    I used to shop in Urban Outfitters some 15 years ago and I’ve never seen things like this before. The store, then,...
  31. nerdlover510 reblogged this from stfuconservatives
  32. disciplesofmalcolm reblogged this from reagan-was-a-horrible-president
  33. codenamecan reblogged this from truth-has-a-liberal-bias
  34. kaivaviich reblogged this from biiigpoppa
  35. biiigpoppa reblogged this from powerbottomingchrist