The BC Scoop

The Latest Trends and Topics Surrounding the growing U.S. Hispanic Demographic

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In Arizona 2012 Election Battle, Can Latinos Swing State For Obama?

HuffPost Politics by Janell Ross and Matt Sledge:

Someone trying to draw up a list of election 2012 battleground states would not put Arizona at the top. It’s best known in political circles for notorious anti-immigration law SB 1070. It hasn’t cast its electoral votes for a Democrat since 1996, when Bill Clinton swept the Electoral College. Its secretary of state recently danced around the idea of kicking President Barack Obama off the ballot over false claims that he was born outside the United States.

But Arizona, at least for now, is confounding the conventional wisdom. In a poll released on April 23, Mitt Romney was beating the president only 42 to 40 percent, well within the survey’s margin of error.

The Obama camp, meanwhile, is claiming that it considers the possibility of winning the state’s 11 electoral votes a serious one. In February, campaign manager Jim Messina told volunteers at an Obama for America office in Phoenix — one of at least four now open in the state — that “we can win Arizona.”

Bruce Merrill, professor emeritus in the Walter Cronkite School of Journalism at Arizona State University, oversaw the poll where Obama and Romney were neck-and-neck and said it will be an uphill battle for the president.

“If the election were held next Tuesday, Romney would win in Arizona. I don’t really have much doubt about that,” Merrill said. “But there’s five months left.”

If Obama is to win at the end of those next five months, his campaign will have to transform the electorate of a state where Republicans hold a large and increasing 36-to-30 percent party-registration advantage over Democrats. It will have to turn out Latinos — who are expected to largely back Obama — to voting booths in numbers never before seen. And it will have to do it in the face of the same economic headwinds that threaten the president’s reelection chances everywhere in the country.

New York Times political wonk Nate Silver has argued that if Obama wins Arizona, it will be because of a larger Democratic sweep. Republicans, meanwhile, don’t think he can compete in the state at all. Reince Priebus, chairman of the Republican National Committee, told reporters in April that all the talk of Arizona being in play was a “mirage.”

“I think Romney is solid in Arizona for a couple reasons,” said Scott Smith, the Republican mayor of Mesa, Ariz., and a Romney endorser. “The Republican base, the conservative base, the Mormon base. And the fact that the two things that Arizona really is concerned with — the economy and immigration — Obama’s not on the side with the majority of Arizonans.”

The notion that Obama can take Arizona is “probably wishful thinking on the part of the Obama campaign,” Smith said. Still, he does not dismiss out of hand the possibility that the president could make a serious challenge in the state — he just thinks it’s likelier the Obama campaign is attempting to distract the Romney campaign from investing resources elsewhere.

The “big question,” Smith said, is whether Latinos will vote. Hispanics of any race made up 29 percent of the state’s population in 2010, according to the Census Bureau. They made up 24 percent of its citizens. They made up an even smaller proportion, 21 percent, of its registered electorate. Their electoral weight has historically been even lower, politicians in the state say, because they simply haven’t turned out.

“Latino voters have not voted commensurate with their numbers,” Smith said. “For Latinos to have a major impact on a statewide election, there’s got to be a massive swing in habits.”

But there are hints that that swing, mistakenly predicted before the 2004 and 2008 presidential elections, could finally be happening this year. In November, voters in the Mesa-area district represented by state Senate President Russell Pearce voted him out of office. Pearce was the architect and one of the chief advocates of SB 1070, the law requiring police to demand proof of citizenship from anyone suspected of being in the country illegally.

“In an odd way, [Maricopa County Sheriff] Joe Arpaio and Russell Pearce have turned out to be the best thing that could happen in this state,” said Randy Parraz, President of Citizens for a Better Arizona, a Phoenix-area nonprofit that gathered the signatures needed to force a recall election.

To recall Pearce in very red Arizona, Citizens for a Better Arizona and a coalition of nonprofit groups, unions and political operatives trained and deployed as many as 500 volunteers.

“People thought Arizona was a Tea Party state totally controlled by the most right wing of right wing voters. But what we’ve proven is that when Latino voters are engaged, registered and show up to vote, we can turn powerful people, Russell Pearce, out of office. This time, we go into the election knowing that,” said Parraz, a Democrat who ran for U.S. Senate in 2010 and an occasional HuffPost blogger.

He and other Latino-voter mobilization advocates say that Arpaio’s reelection bid this year, a Department of Justice lawsuit over the sheriff’s law enforcement tactics and the U.S. Senate candidacy of Democrat Richard Carmona could energize Latinos as never before. Whether that will happen — and whether the talk of Arizona as a swing state turns out to be anything more than an Obama campaign fakeout — may depend on the developing efforts of volunteers like Parraz.

“There are a lot of people who are dismissive and think Latinos don’t vote, won’t vote in November,” Parraz said. “I think they are in for an awakening. We’ve had ours.”

Filed under arizona Barack Obama Mitt Romney Politics Swing State 2012 election Latino Latino Voters Arizona Politics Latino Politics

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Subject of immigration launches new VOXXI online discussion series

By Griselda Nevárez / VOXXI News Wednesday, May 23, 2012.

In the launching of “VOXXI Connects” — a series of online discussions — two prominent Latino journalists delved into an hour-long online dialogue Tuesday about one of the most contentious issues for Hispanics this presidential election year: immigration.

VOXXI National Political Editor Carlos Sánchez moderated the discussion titled “Dissecting Immigration,” in which national syndicated columnist Ruben Navarrette and Pilar Marrero, whose new book examines immigration, joined in. It went beyond the sound bites and explored the social, historical and political implications of immigration.

Marrero began the conversation explaining that immigration has become so personal to Latinos because “there are family ties and friendship ties that Latinos have with Latinos who are affected.”

She pointed to recent numbers that show 53 percent of the Latino voters know at least someone who is undocumented while 25 percent of them know someone who is facing deportation or has been deported.

With such strong ties, it is no wonder why Latinos are often offended by the hurtful remarks made by nativists and anti-immigrants to address undocumented immigrants.

Navarrette, who contributes content to VOXXI, said that for years, it has been difficult to take out from the immigration debate the derogatory terms used by nativists and anti-immigrant groups. He said such groups have driven others to believe that immigrants are “inferior” as well as “a burden to the U.S. economy.”

Marrero, who’s book “El Despertar del Sueño Americano” was recently released, said this anti-immigrant sentiment is “nothing new.” She said it was first seen when Irish and Chinese immigrants moved in to California during the late 1800s. The demand for labor during that time — which was mostly due to the construction of the transcontinental railroads and the Gold mining in California — attracted many immigrants to come to the U.S.

Similar to how Latino immigrants are viewed now, Irish and Chinese immigrants were seen as stealing the jobs of Americans. The were accused of bringing in diseases, lacking education and criticized for bringing in new cultures.

“That’s exactly some of the same things we’re hearing today,” Marrero said.

With the baby boomer population now beginning to retire and the expected labor shortages that will soon follow that, Navarrette said that instead of spreading this anti-immigrant sentiment “the U.S. needs to come to the realization that we really need these folks.”

He added, “By the time that realization hits most Americans, it will be too late because Mexico, for instance, will find itself with a shortage of workers. It’s already sending less people to the north as it used to do.”

Though both Marrero and Navarrette said the hurtful rhetoric has prolonged the passage of an immigration reform that would legalize some of the 11 million undocumented immigrants, Democrats and Republicans alike share the blame.

Marrero said that bad immigration policies pushed by both parties have contributed to the problem. She said that Republican President Ronald Reagan’s 1986 immigration reform, for instance, legalized 3 million immigrants, but it didn’t stop the flow of immigrants coming in illegally. Also, President Bill Clinton’s 1994 Operation Gatekeeper militarized the San Diego border. But like Reagan’s immigration reform, it didn’t stop the flow of undocumented immigrants. She said it simply changed the route in which they traveled.

“You need to regulate the future flow of immigrants,” Marrero said. “You need to figure out what the country needs for the future and it needs to be flexible, but we don’t have that flexibility.”

As Latinos look to elect the nation’s next president, Navarrette said “the choice for Latinos in this election is between bad and worse.”

Mitt Romney has been pushing for “self-deportation” of undocumented immigrants and has said that he would veto the DREAM Act, legislation that would pave a path to citizenship for undocumented young immigrants. Meanwhile, Barack Obama has deported more immigrants than George W. Bush ever did during his two terms as president.

Navarrette said this shows neither candidate understand the urgency to address the issue of immigration or why it is so personal to Latinos.

“They really don’t get us … and that’s unfortunately showed up in the way they approach this issue, which is in a very deceptive way,” he said.

Marrero said that though Latinos have the potential to drive home the importance of immigration during November’s election, “we still haven’t gotten to the point where we can drive the conversation at a presidential level.”

To change that, she said more Latinos will have to become citizens and vote in the numbers that will drive change.

Filed under Pilar Marrero voxxi immigration Carlos Sánchez Latino Hispanic El Despertar del Sueño Americano Latino Vote election2012 ruben navarrette

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California retailers reach out with bilingual clerks


California retailers reach out with bilingual clerks
MercuryNews.com

In a hypercompetitive retail environment, more national stores and some local chains are emphasizing that many of their employees are bilingual and can help customers whose first language is not English.

“A lot of retailers are very much focused on providing a diverse workforce for diverse customers that are coming into their stores. They recognize that a lot of people that come into their stores don’t always speak the language,” said Jackie Fernandez, retail partner with Deloitte’s Los Angeles practice.

Such efforts, which also include signs and advertising in non-English languages, are more prominent in states like California that have diverse populations compared with other parts of the country, she said. More than one-third of California’s population is of Hispanic or Latino origin, according to 2010 census figures. An additional 13 percent are Asian. Statewide, 43 percent of residents speak a language other than English in the home, compared with 20 percent nationally.

Home Depot, Sears, Kmart, Pleasanton-based Safeway and local chains like Hayward-based Airport Home Appliance, are among stores that recruit bilingual employees.

“We are constantly interviewing and hiring for store positions. In that process, we stay alert to the importance of providing language interpretation for our customers. Being bilingual makes an applicant a stronger candidate,” Safeway spokeswoman Teena Massingill said in an email. “It is important to be able to communicate with our customers in a language that is most comfortable for them. It is a part of how we do business.”

Recently, Lovie Cajilig walked into a Home Depot looking for an electrical part. But instead of asking the sales clerk in English where she could find the item, Cajilig asked her questions and got them answered in Tagalog.

“It’s easier. They can help you better,” the Daly City resident said of why she likes to get help in her native language. Rona Correa, a Tagalog-speaking clerk, helped her.

“It’s easier for them to look for it and it’s easier for us to find the item,” said Correa, who wore a badge on her orange Home Depot apron that said “I speak Tagalog” in both English and Tagalog, a language spoken in the Philippines.

Charlie Rodriguez is another bilingual employee who works at the Home Depot store in Daly City. Spanish-speaking shoppers appreciate that he speaks their language.

“It makes their shopping experience a little easier, ” he said. “Especially in a hardware store, with all the electrical and different departments.”

Three years ago, Home Depot began placing language boards at store entrances with the photos and names of their bilingual employees and showing what languages they speak.

“We make an effort in our stores because customer service is a huge priority for us and we want to mirror the communities that we serve. So it’s a concentrated effort in terms of recruitment,” said Alejandra Barron, senior manager for multicultural marketing at Atlanta-based Home Depot.

Airport Home Appliance says its sales people speak 13 languages other than English at the retailer’s five Bay Area locations.

“It was less of an initiative and more of a reflection of where we live. Our staff is as diverse as the Bay Area,” Alicia Owsley, the company’s marketing director, said in an email.

“The effort we make to speak in (a customer’s) native language makes things a little more comfortable,” said Kris Van Eeghen-Stoddard, director of training at Airport Home Appliance and whose family owns the business.

“It’s worked out really well.”

Weekends — especially Saturdays — tend to be the time when there is the greatest demand for bilingual sales people, she said.

Benny Kong, who works in Airport Home Appliance’s Hayward store, said he often gets requests to help out customers who want to talk in Mandarin or Cantonese when they are shopping. Being able to speak in the same language helps him address specific questions they may have about an appliance such as a stove.

“I can explain things in more detail to them based on the way they like to cook,” he said. “Some of the features they may not need when it comes to choosing their appliances.”

At Airport Home Appliance, sales personnel are on commission, so there is no premium paid for speaking a different language. But being able to speak a language other than English can give a sales clerk a selling advantage, Owsley pointed out.

Home Depot declined to say whether its bilingual employees received a pay premium.

Filed under california bilingual employees home depot deloitte sears kmart safeway jobs economy tagalog mandarin spanish spanglish

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Latina women workers, by the numbers

nbclatino:

A new report details Latina women’s participation in the U.S. workforce (Photos/Getty Images).   

A new report out today by the Labor Council for Latin America Advancement (LCLAA) has the latest figures on U.S. Latina in the workforce.  Here are some of their findings:

U.S. Latina workforce, by the numbers:  

-Close to 2.7 million (33.2 percent) are in service occupations   

-Over 2.5 million (31.7 percent) are in sales and office occupations

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Hiring our Heroes: Making sure every veteran gets a job

nbclatino:


Ismael “Junior” Ortiz (center) with Marines in 2010 (Courtesy Ismael Ortiz, Jr.)

Ismael Ortiz, Jr., otherwise known as “Junior,” spends his days trying to make sure every U.S. military veteran gets a job. As the Deputy Assistant Secretary of Veterans’ Employment and Training Services (VETS), he makes sure programs President Obama has initiated to help veterans are implemented. He will be at tomorrow’s Hiring Our Heroes Veteran Employment Fair aboard the U.S.S. Intrepid in New York City to make sure everything goes smoothly.

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thedailyshow:

Don’t Bring This Sign Our President will attend a basketball game tonight with the sensibly named David Donald Cameron of the UK. So please, please PLEEEZE don’t embarrass America by bringing this sign to the University of Dayton Arena at 6:30 pm. It’s a matter of national pride, people.

thedailyshow:

Don’t Bring This Sign
Our President will attend a basketball game tonight with the sensibly named David Donald Cameron of the UK. So please, please PLEEEZE don’t embarrass America by bringing this sign to the University of Dayton Arena at 6:30 pm. It’s a matter of national pride, people.

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Break Out the Pinatas – Social TV for Hispanics Is Here

Channel offers an innovative platform that allows Hispanic viewers to express and share their real opinions about the news and trending topics that are most important to them on screen

Television has crossed the social media border with the launch of SOI TV, the first and only 100% Social TV for Hispanics. SOI TV is now broadcasting across the United States to 3.3 million Hispanic households through an innovative platform that enables users to interact in real-time with its on-air programming.

Through virtual polls and social media feeds, Hispanics in 15 cities across the United States will have a voice at SOI. Audiences can experience SOI through its online live streaming capability or over the airthrough its .3 digital antenna frequency in fifteen markets. Staying true to the life experience of its audience, SOI will soon undertake its own migration — onto the airwaves of cable and satellite feeds.

SOI, which stands for Sistema de Opinion Interactiva (Interactive Opinion System), is a new and completely legal SOCIAL TV network that was created to provide the burgeoning, opinionated and “outspoken” Latino population with a pioneering and unique media platform that is driven by the power of their voice. Whether a landscaper, maid or Supreme Court Justice, Hispanic viewers can now be the judge of what IS news by interacting with SOI’s on-air programming and talent via FacebookTwitter and the SOI website – in real time. In this way, the audience drives the conversation and makes the U.S. Hispanic voice en masse the driving force of the SOI TV experience.

“The Latino voice in the United States has become more important than ever and it needs to be heard loud and clear,” said Julian Isaac, CEO, SOI TV. “By combining the Latino population’s propensity for technology and social media consumption with the medium of television, we have created the ideal media platform where Hispanic opinion becomes the reigning force behind the news,” he added.

The latest research shows that Latinos in the U.S. are not only the fastest growing ethnic group in the country, but they also over index on the consumption of technology. Surprisingly, lack of credit is not an obstacle for digital interactions. SOI saw this tenacity as an opportunity to integrate traditional and new media and create an exclusive platform that would unite the multiplying Latino voice. While the public is used to the media influencing public opinion; at SOI, public opinion influences the media.

The concept behind SOI’s innovative medium is the vision of its founder, Eligio Cedeno, a successful Venezuelan banker who became a political prisoner of the Chavez administration. SOI TV was born from this experience as it made him reflect on the importance of freedom of speech and the role that media should play in supporting democracy in a free society. This is why SOI TV not only expresses the views of U.S. Hispanics, but also becomes a source of information regarding Latinos. By giving its viewers the ability to reflect their opinions about the latest trending topicsnews and events, SOI will become the most direct source of information regarding this demographic and their perceptions.

Programming
The cornerstone of SOI TV will be its Opitainment™, an original programming format that is focused on generating a dialogue with its audience around the latest trending topics and news. Leading the way will be a proprietary newscast, aptly named Opiniario, due to its subjective nature. Led by Spanish-language TV veterans Sergio Urquidi and Maite Luna,Opiniario is a groundbreaking newscast that discusses the trending topics of the day through the eyes of its anchors. During the program, the hosts prod the audience to offer their opinions on the topics being discussed. These are then displayed on screen through virtual polls and through Facebook and Twitter commentary. Both Urquidi and Luna are accomplished journalists in their own right and have brought to SOI a wealth of experience in journalism and knowledge of Hispanic issues. Other Opiniario anchors include Leana Astorga and Yoandy Castaneda.

As well as twice-a-day newscasts, SOI TV also broadcasts LIVE, one and a half minute social Opitainment™ news pieces, three times an hour. These segments highlight results from the latest online polls and trending topics from all SOI media channels. In addition to sharing news, these segments can be customized to gauge audience perception about brands or particular topics that are relevant to the Hispanic market, making it a great measurement tool for product and brand research.

Another Opitainment™ show, 99 con Joe Ferrero, will include audience interaction in the same way as Opiniario does, but will instead tackle a particular social issue in an irreverent and controversial manner. Very similar to a talk show, this format seeks to get viewers involved in serious issues affecting our society like human trafficking and the AIDS epidemic, to name a few.  Its host, Joe Ferrero, is a famed radio host from Miami, Florida who made his mark staging a live on-air crank call with Cuban leader Fidel Castro and Venezuelan President, Hugo Chavez. Since then, Ferrero has had a string of successful appearances across an array of network television shows, in both Spanish and English and has become a mainstay of the broadcast circuit.

In addition to its original programming, SOI TV will introduce audience members to a diverse selection of wildly entertaining shows that originate from all over Latin America. From interactive telenovelas that break the traditional mold to riveting reality shows that expose viewers to worlds they didn’t know existed, SOI will represent the broad and diverse nature of Hispanic culture as it really is. Each show will include an interactive feature that allows viewers to connect through various social media channels or via the website to answer poll questions and give their opinions about the show in real time on the screen.

Filed under social tv soitv soi tv eligio cedeno hispanics social media julian isaac opiniario opitainment 99 con joe ferrero joe ferrero maite luna sergio urquidi yoandy castaneda munoz vale x 2 la bruja media spanish language